This look at
David Beckham's foray to US soccer makes a great point about when sports teams and leagues try to emphaisze a "face of the sport/team" instead of competitive depth. Star power is a two-edged sword because the boost it can make for a sports team is ultimately short-lived and does not change that it is competitive depth and emphasis on the basics of a sport and a team, not glitterati, that make a sporting endeavor successful.
2 comments:
It seems the tail wags the dog in today's society!
the 'face of the sport' has indeed saved many major sports from the brink of destruction. Bird/Johnson in the NBA, Sosa/McQuire in the MLB, and Gretzky in the NHL.
whether this will happen in the MLS remains to be seen.
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