Saturday, January 20, 2007

NASCAR's Kelly Clarkson

Just how is Kelly Clarkson supposed to help NASCAR? Clarkson's music deal with NASCAR will include a prerace concert at the Daytona 500 - which explains why the race's starting time is well after 3 PM - and another of those stupid NASCAR, How Bad Have You Got It? ads that are turning people off instead of bringing new fans in.

Yes, there is such a thing as promotional overkill and it shows in how the sport is turning fans off of racing instead of bringing them in with all these gimmicks from the playoff format to promotional overkill. Whatever happened to letting the competitive product sell itself?

If Kelly Clarkson wants to impress me, sing some Michael Nesmith tunes; otherwise stay the hell away from the racetrack.

1 comment:

TalkGeorge said...

Did Peter Tork ever sing?

3p 500 start might just keep me from going....makes for a very long day at the track!